Pitchbook, Process and Development
This is a well established flower shop located in Keene, NH. It was purchased by three lovely local florist who wanted to bring their twist into the logo. Originally, they were unsure of which direction they wanted to go - they just knew they needed something new. After generating a few different ideas for the new owners, Allura was able to understand these ladies were looking for a very organic and illustrative design with flower and greenery combinations that one would expect to find inside this beautiful flower shop.
